As one of the West’s leading public affairs firms, LAER PEARCE & Associates mixes land development and
water clients (with a strong specialty in crisis management). So you could say our motto is mud. But there’s
nothing muddy about our strategies. For 25 years, we have helped our clients achieve their highest objectives:
Winning approval for controversial projects, moving public opinion, campaigning against over-regulation and
protecting our clients’ reputations.

Our strategic communications programs help builders, developers and water districts: Shape public opinion and generate support Navigate tricky environmental and regulatory issues Encourage conservation and wise water use Overcome fierce NIMBY opposition Minimize negative media exposure in crisis situations * Ask us what we learned from these two cases and how we can ensure you don’t make the same mistakes.	Public Affairs   Media Relations  Crisis Management   Brand Support