The following awards were awarded
to Laer Pearce & Associates by the Orange County chapter of the Public
Relations Society of America. All awards are judged on the basis of cost
effectiveness, accomplishment of the objectives and creativity.
Distinguished Service Award
1997, Corporate
1989, Laer Pearce, Individual
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Community/Public
Affairs
2004, for changing public
opinion about housing development in Fullerton
2004, for stopping a proposed
freeway project
2003, for winning approval
of a new housing development
2003, for rallying support
of a new housing development
1999, for the approval of
a new home community
1998, for a campaign to defeat
rate increases for a local cable company
1996, for a campaign to defeat
the hostile takeover of a water district
1995, for a public outreach
campaign
1994, for a campaign against
a species listing
1993, for a real estate entitlement
campaign
1992, for a residential
development
1992, for a campaign against
a species listing
1988, for the 20th anniversary
of a regional convention center
Media
Relations/Corporate/Editorial Advertising
2004, for a real estate entitlement
ad campaign
1999, for the grand opening
of a local entertainment and retail center
1999, for a recreational vehicle
industry trade show
1999, for a national media
tour
1999, for a seaside festival
campaign
1995, for a "Shop at Home"
community awareness ad
1993, for a real estate entitlement
ad campaign
1992, for a real estate entitlement
ad campaign
Media Relations/Magazine and Newspaper Placements
2000, for TV feature segments
for a major mall
1996, for a magazine feature
on the City of Dana Point
1996, for a trade magazine
feature on a restaurant chain
1996, for a company profile
in a restaurant trade magazine
1996, for an opinion piece
on the Orange County bankruptcy
1995, for a feature on a
commercial property developer
1995, for a cover story on
a commercial real estate company
1994, for a TV feature on
a new consumer business
1994, for an article on a
science education program
1992, for a feature on an
architect
1992, for a business feature
on a restaurant chain
1991, for an opinion piece
1991, for a profile of a
law firm
1989, for a feature on an
architect
1989, for a feature on a
home builder
1985, for a feature on fuel
filters
Media
Relations/News Releases
2002, product promotion
2001, for a release announcing
a presidential visit to a local university
1996, for a release on an
event at a local senior community
1995, for a release announcing
an annual seaside festival
1994, for a release on the
acquisition of a company
1994, for a release announcing
a new consumer business
1994, for a release on a
science education program
1994, for a release on summer
learning activities
1994, for a release on a
special science program
1993, for a release on a
habitat revegetation program
1993, for a feature on Rideshare
week
1993, for pre-empting news
on a real estate foreclosure
1993, for announcing a tallship
festival
1992, for announcing a non-profit
program
1992, for announcing a Rideshare
Week promotion
1992, for a feature on Rideshare
Week
1991, for announcing a Rideshare
Week promotion
1990, for an analysis of
a proposition's effects
1988, for announcing a new
law firm
Media
Relations
2000, for a program to introduce
a new consumer product
1996, for a campaign to raise
awareness of vendors involved in the Orange County bankruptcy
1996, for a new home project
1996, for a campaign that
doubled attendance at a regional festival
1995, for a seaside festival
1994, for a science education
program
1992, for a campaign against
a species listing
Printed
Pieces/Brochures
2004, for a water district
annual report
2003, for a water district
annual report
2001, for an introductory
brochure for new water district customers.
2000, for an annual report
1997, for an annual report
1996, for an open space and
wildlife brochure
1996, for a commercial real
estate company annual report
1995, for a high tech product
introduction brochure
1995, for a "Homebuyer Survival
Kit"
1995, for a water project
brochure
1994, for a brochure on a
data tape library system
1993, for an invitation to
our agency's 10th anniversary party
1992, for a holiday greeting
card
1991, for a community brochure
1990, for a tenant relations
brochure
1987, for a high tech product
brochure
1987, for a series of article
reprints
1986, for a hospital's marketing
program
1986, for a high tech product
brochure
1984, for a property management
brochure
Printed
Pieces/Direct Mail
1995, for a fiber optic program
announcement mailer
1994, for a mailer on a cable
company's charity program
1993, for a brochure supporting
a controversial project
1992, for a community relations
newsletter
1992, for a community relations
direct mail program
1991, for a community relations
newsletter
1990, for a mailer announcing
a new phone number
1989, for a customer service
mailer
1989, for a customer service
mailer
1989, for a professional
service promotion
1987, for a broker relations
program
Printed
Pieces/Newsletters
2004, for a housing project
newsletter
2003, for a water district
monthly newsletter
1991, for an environmental
issues newsletter
Press
Kit - Consumer
2000, for a recreational vehicle
trade show press kit.
1999, for an entertainment
and retail center press kit
Special
Events
2000, for an annual seaside
festival
1999, for the grand opening
of a local entertainment restaurant
1998, for an annual seaside
festival
1996, for a product promotion
involving the building of the world's largest burrito
1995, for a homeowner dinner
and information program
1995, for a community block
party for cable TV customers
1994, for a "Home Fair" promoting
a residential project
1992, for a Rideshare Week
promotion
1991, for a Rideshare Week
promotion
1988, for a Cookie Safari
promotion at a local zoo
1987, for a shopping center
promotion
1986, for a shopping center
promotion
Speechwriting
1998, for a speech on steps
for successfully establishing new accounts
1996, for a speech on the
benefits of keeping the community's water district public
1994, for a speech on habitat
conservation
Crisis
Communications
2004, for placement of opinion
pieces in response to community criticisms
2001, for managing the announcement
of a corporate bankruptcy
1996, for a response to violent
crime at a restaurant
PR
for PR
1987, for a professional
seminar
Technical
Data Sheets
1987, for operating system
data sheets
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